Women of ALPFA



A Message From Our Chairwoman

Welcome to the Women of ALPFA portal! We are excited that you are visiting us here to learn more about this important and impactful initiative for ALPFA. We all have an important role to play in learning how and taking action to support and advance Latinas in the U.S.

Fifteen years ago four women, members of ALPFA, had a compelling vision to create a platform for Latinos to focus on unique needs, skills and sponsorship that Latinas may need to reach their full potential. Their work has helped us secure more seats at the table and advance to senior leadership roles in corporate America.

We have much to have pride in:

  • Women of ALPFA's programming has been delivered annually across 41 chapters nationally, advancing our agenda and building a legacy of Latina leadership.
  • Over 50%of ALPFA members are Latina
  • This year, ALPFA collaborated with Fortune Magazine to publish the Top 50 Most Powerful Latinas in corporate America, a first of its kind drawing attention to the impact and contributions of Latinas.

Latinas have increasing economic impact, drawing attention as a vital client segment in this country. Latinas have made dramatic gains in education: college enrollment rates among female Hispanics graduating from high school now outpace both non-Hispanic whites and African-Americans. Seventy-four percent of Latinas who graduated high school in 2012-2014 are now enrolled in college, higher than non-Hispanic whites (73%) and African-Americans (65%)-- this, according to the National Center for Education Statistics. Higher education level coupled with bi-cultural interests is driving positive economic results, increasing household income and greater household expenditures.1 (footnote)

As we turn the corner and look ahead to the next fifteen years, we continue to focus on paving the way for Latinas in the U.S. to drive greater advancement and representation. We have exciting new programming on entrepreneurship, financial empowerment, and powerful networks to help Latinas further hone their skills and leverage our platform to collaborate, inspire and drive change.

As the Chair of the Corporate Advisory Board, 2017 Top 50 Most Powerful Latina, a corporate executive and a mother, I feel ecstatic about our future and what we will do-- together! ¡Juntas!

Ileana Musa
Chair, ALPFA Corporate Advisory Board

1 Hispanic Influence Reaches New Heights in the US, Nielsen.com, Aug 2016

Common Purpose

Women of ALPFA (WOA) is dedicated to the professional success of Latina women. We empower and encourage professional Latinas to reach their full potential and become trailblazers in their industry. We offer targeted programs, training through a professional development curriculum, and exposure to senior leaders via networking and mentoring opportunities. WOA aims to provide professional Latinas with the tools and road maps to strengthen their leadership and management skills, fostering both their professional and personal growth.

As we look ahead, we are focused on six key priorities:

  • Building and delivering impactful WOA programs.
  • Developing a “learning community”.
  • Building a robust network of women professionals.
  • Developing targeted materials to share the WOA story.
  • Driving performance and revenue and measuring outcomes.
  • Positively impacting local communities.

Connect and engage with Women of ALPFA on LinkedIn at joinalpfa.org!

Our Three-Year Theme: Paving the Way for Latinas in the US

2017 Paving the Way for Latinas in the US: The Road Map to Power

In 2017 Women of ALPFA will celebrate its 15th year anniversary. We are proud to be paving the way for a better, stronger future for Latina Power in the U.S. For the next three years we will focus our attention on preparing Latinas to acquire the knowledge and skills necessary to grow and sustain Power to continue to advance personally and professionally. 


  • 2016 – 2017: The Roadmap to Power
  • 2017 – 2018: Financial Empowerment Without Boundaries

  • 2018 – 2019: The Power of Relationships and Networks


Click here to subscribe to and view the Women of ALPFA playlist on ALPFA.tv    


 Chapter Leaders: looking for Women of ALPFA Marketing Materials? Click here or visit alpfa.org/WOATemplates

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1.855.MYALPFA ex 704
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