MassMutual's "State of the Hispanic American Family" Research Findings
ALPFA partner MassMutual undertook a large research project to better understand the core insights of the Hispanic consumer. In a press briefing at the 43rd Annual ALPFA Convention in NY, they released the executive summary of the "State of the Hispanic American Family" specifically as it related to Hispanic American business owners.
Additional insights of the research are offered in the video below (or view here in Spanish). Compellingly relevant, these insights make a lot of sense.