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Premium Member Webinar - Competitive Intelligence in Digital Marketing
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Premium Member Webinar - Competitive Intelligence in Digital Marketing

Competitive Intelligence in Digital Marketing: How to find the beach in a sea of choices Using competitive research we can understand the strengths, weaknesses, opportunities and threats (SWOT) of your online presence to the company and its profitability! We can focus and allocate limited resources on what is important, not on the latest fad or social media craze.

4/28/2016
When: Thursday, April 28
Noon EDT / 9:00am PDT
Where: Webinar - Please register to view at https://attendee.gotowebinar.com/register/5758066901182091778
United States
Contact: Lori Ruff
303-718-9407


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Please register your seat for Competitive Intelligence in Digital Marketing: How to find the beach in a sea of choices on Apr 28, 2016 12:00 PM EDT at: https://attendee.gotowebinar.com/register/5758066901182091778

After registering, you will receive a confirmation email containing information about joining the webinar.

 

Digital Marketing is fast becoming the best tactic to reach your audience - whether consumers or other businesses. The web is how they find us when they need what we have. Is your online presence delivering the best results possible? Do our competitors siphon away prospects that should be ours? Where is your customer when they’re online? Facebook or Twitter? LinkedIn? 

Using competitive research we can understand the strengths, weaknesses, opportunities and threats (SWOT) of your online presence to the company and its profitability! We can focus and allocate limited resources on what is important, not on the latest fad or social media craze. 

This webinar will cover how to gather and use competitive research and understand the SWOT of the online presence: 
● Why competitive intelligence is important to every size of business 
● Tools and tactics to create a model of the online competitive environment 
● Analyzing and acting on a competitive intelligence model 

Our presenter
Steven Groves, Partner of ProRelevant Marketing Solutions, is an expert in developing, designing and consulting on competitive assessments for digital marketing. He is a mentor and member of the National Strategic Resources Team for the National Center for Economic Gardening. Steve consults with hundreds of companies annually on business and digital marketing strategy. Groves is also a co-author of "ROI of Social Media: How to Improve the Return on Your Social Marketing Investment" and "Technical Editor of Secrets of Social Media Metrics", both published globally by John Wiley & Sons.